Here is a comment that I posted to this question in the Focus group. I am blogging it because I think it is true, and I am interested in comments. What do you think?
"Imho, hype and hope! The hype out of the MA sector today is amazing, though no more amazing than Client/Server, ERP, and CRM were in their heyday. The hope of all CMOs, marketing directors, managers and support staff for an easier way to make it all work together easily, seamlessly. The hope to make the design and integration of marketing program as easy as working with spreadsheets is for!
Of course, this is not what you tell your boss."
