There are many solutions on the market that allow you to do multi-channel marketing and channel integration – in fact many email providers are now doing it, and doing it rather well. And new players continue to join the game. We say “Welcome!”
Whatsnexx was not created to replace any of these solutions. It’s the opposite actually. Whatsnexx was created to help you leverage these solutions with maximum effectiveness and efficiency so that whatever you do, you are always putting each individual customer at the center of the equation. You can do this without needing to consolidate any data; so you can do it much faster, and with much greater flexibility and agility. Result? Ultimate customer engagement and maximum ROI!
You likely have all the data. Maybe it’s scattered, or maybe you’ve taken the time and invested the money to consolidate it. How do you keep it constantly up-to-date across all systems without continual integration and consolidation? And how will you ensure you apply that knowledge to every single communication on every channel and at every touch point from now on? That’s where Whatsnexx comes in.
Before pushing the button and sending out that Thank You and Upsell, stop and see who Jennifer is to make sure your message is relevant and you get the biggest bang for your buck. That’s what Customer State Marketing is all about.
Just because 1,000 customers bought the same jeans as Jennifer, should you send the same message to each of them? By building your campaigns and programs using the Whatsnexx interface and connecting it with your email provider, CMS, Facebook page, shopping cart, POS, CRM, or any other system, it will receive the customer event data (who, what, when, where, why and how), find her in the State she is in, and then trigger your communication engines to send the precise message according to your mapped out strategy!
We’re just scratching the surface…
Now imagine that every time Jennifer does something, or even does nothing, Whatsnexx knows about it. Whatsnexx allows you to determine if that changes her State, and based on that, send out the absolutely most relevant communications. Plus, you may have several programs going that may affect Jennifer – Customer Satisfaction, Contest Management, Reactivation, Loyalty Program, Retention, Birthday Program, Seasonal Promotions… in Whatsnexx you can connect all your programs and scenarios so they look for Jennifer in each one, determine her State in each one, and based on the rules you set out, ensure she only receives the communications you want.
So one of the key unique advantages of using Whatsnexx is the depth of what you can do which is why while other solutions say they help you deepen customer engagement, that may be somewhat true, but only Whatsnexx and Customer State Marketing can actually deliver.