President Alain Paquin announced today that client Personal Edge/Centre du Rasoir will add a cloud data component to their solution. Building on the success of previous campaigns and programs, Personal Edge/Centre du Rasoir will now gain the ability to use the power of Big Data in their marketing mix.
The Whatsnexx solution will provide Personal Edge/Centre du Rasoir with analytical capabilities that traditional data solutions cannot offer, such as high frequency and real-time utilization. The company will be able to leverage the entirety of their data to track customer actions and behavior, and to attribute revenue to the various cross channel campaigns and programs. Ultimately, Personal Edge/Centre du Rasoir will gain a better understanding of their customers and will be able optimize conversion rates in real time across the board.