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Turnkey solutions and a truly unique platform

Whatsnexx clearly addresses the main concerns raised by marketing experts and resolves the complexities and challenges of cross channel marketing.

The world’s first and only Customer State Marketing platform

Whether you’re a retailer, a B2B specialist, or an app provider, our unique platform was created specifically to address your cross channel marketing challenges. Not only address them but make it easy for you to overcome them.

See the results of true cross channel customer engagement

Learn how we address most concerns raised by relationship marketing experts and marketing automation studies by such firms as Forrester Research, Gartner Group, Winterberry Group, Marketing Sherpa and many others.

Remove the shackles of traditional cross channel marketing

Unleash all your creativity and boost your relationship marketing offer by eliminating the technology complexities and constraints weighing down your clients and competitors.

Open the doors to new opportunities

After years of investment in R&D, Whatsnexx came up with a unique solution that brings together the best of both worlds: the integration of vertical solutions to provide the appeal of an all-in-one platform.

BRIDGE THE GAP BETWEEN I.T. AND MARKETING

Our unique solutions were designed to significantly reduce the difficulties that I.T. and marketing often have working together.
Services
OUR TEAM IS HERE TO HELP YOU SUCCEED ALL THE WAY

The Whatsnexx team of experts is passionate about helping you deliver effective programs with amazing results. Whatever your needs, don’t be shy. We are here to help you every step along the way.

Adopt an agile approach for proven, speedy results

Boost ROI, reduce business risk, build a relationship marketing program in just 3 weeks… these are just a few of the immediate benefits of our Agile Marketing Methodology.

Teaming up with the best to offer you the best

Not only do we have one of the world’s most experienced and inspired team of experts, but we also share and continually learn through partnerships with application providers, agencies and relationship marketing gurus.
Discover
the only true cross channel marketing solution

See for yourself how Whatsnexx will change the way of cross channel marketing and empower you to do what once seemed impossible.

Build programs around each customer’s unique journey

Customer State Marketing is a simple, yet extremely powerful idea. It lets you dive right into the customer journey. Every customer is unique, so let’s treat them as such. Sounds great, but how can you actually do it?

Tap into a wealth of customer information and instantly leverage it

Our ever-expanding App Center is the resource center to find the apps you need or already use, and learn more about how Whatsnexx lets you leverage them for true cross channel marketing.

Get inspired by some of our latest scenarios

Whether you want to start simple or go big, these examples of Whatsnexx scenarios will give you a great head start.

bring any campaign and program to life IN JUST WEEKS

These videos will give you an idea of how easily you can transform your ideas on paper into a fully automated program in no time at all with Whatsnexx.

frequently asked questions and the answers you need

If you don’t find what you’re looking for please feel free to contact us right now and we’ll be happy to answer any questions you have.

Get to know our bloggers and share your thoughts

Read, share and comment on such topics as cross channel marketing, marketing automation, relationship marketing, and the impact of technologies, agile marketing, customer engagement, and anything else that inspires.

Customers
Customers

L’Oréal , Yellow Pages Group and J.J. Buckley just experienced exceptional response rates and ROI in record time

See why people are talking about us

Customers, industry experts and marketing aficionados all agree Whatsnexx has what it takes to deliver true cross channel marketing.
About
At Whatsnexx, we live and breathe cross channel marketing

We created a unique way to bring best-of-breed application vendors together around your marketing strategies and tactics, ending your search for a non-existent end-to-end cross channel solution.

SOME OF OUR PROUDEST MOMENTS IN REVIEW

Here is where you can read about our clients and partners, launches, results, nominations, and all things newsworthy.

OUR SHINING LEADERS

Learn more about the people who make up our leadership team who are determined to make Whatsnexx the world leader in cross channel marketing.

A STRONG GROUP OF LEADERS

Learn more about the people who make up the Whatsnexx Board of Directors and the expertise they bring to the table.

THE MAKING OF WHATSNEXX

It takes courage, insight and an intense commitment to create something totally new and see it to fruition. Welcome to Whatsnexx.

Join our dream team!

Check out our current job openings and career opportunities.

Get in touch with one of our experts

Questions? Comments? Want a personalized demo?
Contact us now.

Frequently Asked Questions and Answers

FAQ

See all answers

More LessWhat is a Customer State Marketing Engine?: A "Customer State Marketing Engine" is a software that allows you to listen to event (e.g. registers for newsletter) and take actions (e.g. send welcome email) that relate to a specific subject (e.g. customer) according to the state of that subject (e.g. regular client, top client, customer risk).

More LessWhat is an Infogate or Connector?: Infogate is the term we use to describe a connector. A connector is simply a means for Whatsnexx to exchange message (a.k.a. data) with other systems through a standard messaging scheme, in this case an XML ticket.

More LessHow can I make money with Whatsnexx?

As an independent consultant you can use Whatsnexx to design and implement sophisticated one-to-one marketing programs without the need for IT infrastructure, and without the need to consolidate databases first.

Whatsnexx ability to plug into any software solution provides you with the opportunity to offer your clients the infinite possibilities of advance multichannel relationship marketing without the need to invest in IT infrastructure. This means a greater portion of the marketing budget can now be devoted to the marketing services that you provide.

More LessWhen should I create separate ecosystems?: Each ecosystem addresses a SINGLE subject (e.g. customer; voucher; campaign; communication ; shipment). It is possible for one ecosystem to create or impact a different subject, hence another ecosystem. For example, it is possible in the customer ecosystem to place an order that you then track in an order ecosystem where, if the order is not shipped within five days then an alert is to be sent to the call center. Since there are two different subjects (customer and order) there should be two separate ecosystems.

More LessWhen should I create separate scenarios?: Create a new scenario whenever you find that you have more than one level of segmentation in your model. For example, if you are looking at a customer segment then the possible states could be: new; unpaid member; paid member. These could all be handled in one scenario; however if you also add sub segments for unpaid members – good payer and unpaid member – and strategies to move them from one segment to another, then you should separate the scenario in two: one for moving the subject from new to unpaid to paid member; one for strategies to deal with good payers and bad payers. This approach will keep your scenarios simple, clean, and will make it easier to modify specific scenarios at a later date.

More LessHow do I tie my scenarios and ecosystems together?

Within an ecosystem the scenarios are executed in sequence. You tie scenarios together by sequencing them to achieve your goal.

It is possible for a scenario to launch an action that impacts another ecosystem (see When should I create separate ecosystems?) or even the current ecosystem. You can do this by posting an action that becomes an event for the current ecosystem. As soon as the ecosystem has processed an event across all of the scenarios within that ecosystem, it proceeds to pick up the next message posted on the ticket bus.

More LessHow do I interface my scenario with an external system?: Through actions mapped to infogates. Infogates are essentially connectors that allow you to easily map your ecosystem attributes (aka. Fields) to the target solutions attributes.

More LessHow do I build an ecosystem when my data is in multiple locations?

Each instance of a subject within an ecosystem has a profile. The profile attributes are created by clicking on the CONFIGURE tab in the Whatsnexx designer. When an ADD SUBJECT event is posted on the ticket bus Whatsnexx will create the instance of the subject using the attributes that were passed in the ADD SUBJECT ticket. Attributes from all other events can be used to implement conditions or to update profile attributes.

To build an ecosystem from multiple databases simply have each database send an event that contains the data you wish to update or consolidate in your ecosystem.

More LessHow do I get the latest version of Whatsnexx?: Every time you launch Whatsnexx and you are connected to the web, the system will verify the version you are running and automatically update to the latest version.

More LessHow can I get more training on the use and mastery of Whatsnexx?: Download the training manual, consult the how videos on our site, or sign up for advanced training

More LessWhat is SaaS?: SaaS stands for Software as a service. This means that the software is run remotely through a subscription or a “pay-as-you-go” model. SaaS is also called “software on demand.” The benefits of using SaaS are that you do not need to build and maintain your own IT infrastructure, and that it can scale up as you need it.

news

Whatsnexx selected among Canada’s Top Tech companies on the 2012 edition of the Branham300 list

Whatsnexx made the prestigious Branham300 Top 25 ...

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Twitter

We're still hiring! Check out career section, various positions are available: http://t.co/Okvf1NgJ
May 18, 2012

Times are changing: "6 Signs of a Maturing Cloud-Computing Industry" | Cloudline | http://t.co/tLs2CBmV http://t.co/dtqES36w
May 17, 2012

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