Search

Search
1 866 257-7980

Solutions
TURNKEY SOLUTIONS AND A TRULY UNIQUE PLATFORM

Our turnkey solutions clearly address many of the concerns raised by relationship marketing experts and resolve the complexities and challenges marketers face.

Customer State Marketing Platform for true cross channel marketing

Whether you’re a retailer, a B2B specialist, or an app provider, the world’s only Customer State Marketing platform was created specifically to address your cross channel marketing challenges. Not only address them but make it easy for you to overcome them.

AN AGILE SOLUTION SO YOU CAN FINALLY FOLLOW EACH CUSTOMER ON EVERY POSSIBLE CHANNEL

Our solutions clearly address many of the concerns raised by relationship marketing experts and by various marketing automation studies by such firms as Forrester Research, Gartner Group, Winterberry Group, Marketing Sherpa and many others.

BROADEN YOUR RELATIONSHIP MARKETING OFFER WITH A UNIQUE COMPETITIVE EDGE

Whatsnexx offers agencies a simple and innovative way to unleash all your creativity and focus on what you do best by eliminating the technology complexities and constraints normally associated with cross channel marketing.

A UNIQUE SOLUTION THAT OPENS THE DOORS TO TRUE CROSS CHANNEL MARKETING

After years of investment in research and development, Whatsnexx came up with a new solution that brings together the best of both worlds. Whatsnexx enables the integration of vertical solutions to provide the appeal of an all-in-one platform.

BRIDGE THE GAP BETWEEN I.T. AND MARKETING WITH OUR TRULY UNIQUE SOLUTION

Our solutions clearly address many of the concerns raised by relationship marketing experts, and confirmed by various marketing automation studies by such firms as Forrester Research, Gartner Group, Winterberry Group, Marketing Sherpa and many others. One of the issues identified is the difficulty that I.T. and marketing often have working together effectively and efficiently.
Services
- Agile Marketing methodology
- Value added services
OUR EXPERTS ARE PROUD TO HELP YOU SUCCEED

Whatsnexx is enthusiastic about sharing our expertise and knowledge with our clients and partners so you can become world experts too. Whatever your needs, don’t be shy. We are here to help you every step along the way.

PROFIT FROM ALL THE PROVEN BENEFITS WHEN YOU ADOPT AN AGILE APPROACH

Boost ROI, reduce business risk, build a relationship marketing program in just 3 weeks… these are just a few of the immediate benefits of our Agile Marketing Methodology.

LEARN FROM THE BEST AND BRIGHTEST CROSS CHANNEL AND AGILE MARKETING EXPERTS

Here’s great news for our clients! Whatsnexx is not alone in the mix and teams up with the best. Not only do we have one of the world’s most experienced and inspired cross channel marketing teams, but we also, through partnerships with channel specific application providers, agencies and relationship marketing gurus, share incredible knowledge.
Discover
THE ONLY TRUE CROSS CHANNEL MARKETING SOLUTION

See for yourself how Whatsnexx will change the way of cross channel marketing and empower you to do what once seemed impossible.

Build campaigns and programs around each customer’s unique journey

Customer State Marketing is a simple, yet extremely powerful idea. It lets you dive right into the customer journey. Every customer is unique, so let’s treat them as such. Sounds nice, but how to actually do it?

TAP INTO THE WEALTH OF INFORMATION AVAILABLE IN ANY APPLICATION ON THE MARKET

Our ever-expanding App Center is a resource center for clients to find the apps they need or already use, and for app providers to showcase their offering. Imagine the incredible possibilities of being able to connect to any of them and leverage all that data without consolidating it.

Get inspired by some of our latest scenarios

Whether you want to start simple or go big, these examples of Whatsnexx scenarios will give you a great head start.

SEE HOW EASY IT IS TO BRING ANY CROSS CHANNEL MARKETING CAMPAIGN AND PROGRAM TO LIFE

These videos will give you an idea of how you can transform your ideas on paper into a fully automated program with Whatsnexx in just weeks. Come back often as this section will continue to grow.

YES. FAQ MEANS JUST WHAT YOU THINK IT DOES

If you don’t find what you’re looking for please feel free to contact us right now and we’ll be happy to answer any questions you have.

GET TO KNOW OUR BLOGGERS AND SHARE YOUR EXPERIENCES AND OPINIONS

Read, share and comment on such topics as cross channel marketing, marketing automation, relationship marketing, and the impact of technologies, agile marketing, customer engagement, and anything else that inspires.

About
AT WHATSNEXX, WE LIVE AND BREATHE CROSS CHANNEL MARKETING

Basically, our approach helps you keep up with change and follow trends in this overwhelming cross channel environment. There’s no need to hopelessly look for an end-to-end solution to cross channel marketing because vendors cannot compete and succeed over time when they don’t specialize. Therefore, we created a new way to bring application vendors together around your marketing strategies and tactics.

SOME OF OUR PROUDEST MOMENTS IN REVIEW

Here is where you can read about our clients and partners, launches, results, nominations, and all things newsworthy.

OUR SHINING LEADERS

Learn more about the people who make up our leadership team who are determined to make Whatsnexx the world leader in cross channel marketing.

Meet some of the industry's finest leaders

Learn more about the people who make up the Whatsnexx Board of Directors and the expertise they bring to the table.

THE MAKING OF WHATSNEXX

It Takes courage, insight and an intense commitment to create something totally new and see it to fruition. Welcome to Whatsnexx.

Join our dream team!

Check out our current job openings and career opportunities.

Get in touch with one of our experts

Questions? Comments? Want a personalized demo?

Contact us now.

Frequently Asked Questions and Answers

FAQ

See all answers

More LessWhat is a Customer State Marketing Engine?: A "Customer State Marketing Engine" is a software that allows you to listen to event (e.g. registers for newsletter) and take actions (e.g. send welcome email) that relate to a specific subject (e.g. customer) according to the state of that subject (e.g. regular client, top client, customer risk).

More LessWhat is an Infogate or Connector?: Infogate is the term we use to describe a connector. A connector is simply a means for Whatsnexx to exchange message (a.k.a. data) with other systems through a standard messaging scheme, in this case an XML ticket.

More LessHow can I make money with Whatsnexx?

As an independent consultant you can use Whatsnexx to design and implement sophisticated one-to-one marketing programs without the need for IT infrastructure, and without the need to consolidate databases first.

Whatsnexx ability to plug into any software solution provides you with the opportunity to offer your clients the infinite possibilities of advance multichannel relationship marketing without the need to invest in IT infrastructure. This means a greater portion of the marketing budget can now be devoted to the marketing services that you provide.

More LessWhen should I create separate ecosystems?: Each ecosystem addresses a SINGLE subject (e.g. customer; voucher; campaign; communication ; shipment). It is possible for one ecosystem to create or impact a different subject, hence another ecosystem. For example, it is possible in the customer ecosystem to place an order that you then track in an order ecosystem where, if the order is not shipped within five days then an alert is to be sent to the call center. Since there are two different subjects (customer and order) there should be two separate ecosystems.

More LessWhen should I create separate scenarios?: Create a new scenario whenever you find that you have more than one level of segmentation in your model. For example, if you are looking at a customer segment then the possible states could be: new; unpaid member; paid member. These could all be handled in one scenario; however if you also add sub segments for unpaid members – good payer and unpaid member – and strategies to move them from one segment to another, then you should separate the scenario in two: one for moving the subject from new to unpaid to paid member; one for strategies to deal with good payers and bad payers. This approach will keep your scenarios simple, clean, and will make it easier to modify specific scenarios at a later date.

More LessHow do I tie my scenarios and ecosystems together?

Within an ecosystem the scenarios are executed in sequence. You tie scenarios together by sequencing them to achieve your goal.

It is possible for a scenario to launch an action that impacts another ecosystem (see When should I create separate ecosystems?) or even the current ecosystem. You can do this by posting an action that becomes an event for the current ecosystem. As soon as the ecosystem has processed an event across all of the scenarios within that ecosystem, it proceeds to pick up the next message posted on the ticket bus.

More LessHow do I interface my scenario with an external system?: Through actions mapped to infogates. Infogates are essentially connectors that allow you to easily map your ecosystem attributes (aka. Fields) to the target solutions attributes.

More LessHow do I build an ecosystem when my data is in multiple locations?

Each instance of a subject within an ecosystem has a profile. The profile attributes are created by clicking on the CONFIGURE tab in the Whatsnexx designer. When an ADD SUBJECT event is posted on the ticket bus Whatsnexx will create the instance of the subject using the attributes that were passed in the ADD SUBJECT ticket. Attributes from all other events can be used to implement conditions or to update profile attributes.

To build an ecosystem from multiple databases simply have each database send an event that contains the data you wish to update or consolidate in your ecosystem.

More LessHow do I get the latest version of Whatsnexx?: Every time you launch Whatsnexx and you are connected to the web, the system will verify the version you are running and automatically update to the latest version.

More LessHow can I get more training on the use and mastery of Whatsnexx?: Download the training manual, consult the how videos on our site, or sign up for advanced training

More LessWhat is SaaS?: SaaS stands for Software as a service. This means that the software is run remotely through a subscription or a “pay-as-you-go” model. SaaS is also called “software on demand.” The benefits of using SaaS are that you do not need to build and maintain your own IT infrastructure, and that it can scale up as you need it.

news

Whatsnexx launches its risk-free 2-3 weeks Agile Marketing methodology

Whatsnexx upgrades its risk-free 2-3 weeks agile marketing methodology. The approach that focuses on delivering series of quick step-by-step success is a new and agile way for marketers to start de...

Read all news

Twitter

Winback Reactivation Campaign - Whatsnexx customer state marketing - YouTube http://t.co/b52ahRfn
February 20, 2012

Next step

Learn how you can create and deliver profitable, measurable cross channel campaigns and programs in just weeks.
Get a personalized demo

Contact us

Request a
demo

FAQ

Next step

Request a demo

Leave a reply