Communications Preference Management Program
Give your contacts a voice and a choice
Relationship marketing starts with listening to your customers and prospects and being able to offer them what they want. So one of the first things you should know is where and how they want to be contacted! This scenario allows them to tell you their preferred communication channel(s) (e.g. email, mobile, SMS) which ultimately increases your ability to reach them effectively. It also shows them you care and are listening, and gives you ...