Ensure all marketing silos work in sync
The Whatsnexx frequency capping scenario empowers the marketer with complete control over the number of communications that will be sent to a specific person, by channel, during a specific period of time. This is really useful for those of you who work for larger companies that operate in marketing silos. Because it’s almost impossible to keep track of who is saying what to whom and when, multiple messages get sent without an overall communications strategy, often leading to lower conversion rates and higher opt-out rates. Everyone loses. That’s when frequency capping can become a marketer’s new best friend! For example, specify a blackout period following after sending a message to a customer in order to avoid diluting the impact of that message with another offer (ex. offer with different terms or for a different product within the same time period).
It’s also possible to identify blackout periods by specific channels, for certain products and even types of offers. That way you allow the customer to read, respond and act upon each individual communication the way you intend.
Contact us now to learn more about frequency capping.