A must for anyone who sends out regular emails
The Frequency Optimizer scenario is definitely worth the while for anyone who sends out regular emails (blasts or triggers). This Whatsnexx scenario is sophisticated in its simplicity and highly effective in this day of inbox fatigue. Not only does it allow marketers to manage communications, it also helps reduce unsubscribes and increase open rates by enabling you to synchronize the sending of emails according to the contact’s open behavior.
For example, in the case of a daily email blast, if the contact does not open four emails in a row then the frequency is automatically reduced to twice a week. If they do not open four more in a row then they move to a weekly basis. On the other hand, when they do open an email then the frequency is increased to bi-weekly. It’s a simple and effective way to engage with your customers as efficiently as possible.
So basically, the customer is telling you when to send them an email to get their best response, and all you need to do is listen and react accordingly. The best and easiest part is that Whatsnexx does that automatically for you!
Learn more about this simply brilliant email management program by contacting one of our experts now.