Wake up dormant customers and win them back
This scenario makes it easy for marketers to automatically send relevant promotions and incentives to reengage a customer in an inactive state. It’s basically the beginning of a proactive retention program!
Start by customizing the offers based on past purchase behavior (frequency, product, location, etc.). The flexibility of Whatsnexx enables you to adjust immediately based on each customer’s reaction/non-reaction until you find the right mix. Worst case? If they don’t purchase you can at least send out a survey and try to find out why they stopped, or maybe you’ll decide to stop spending on your dormants and focus on reactivated customers!. It’s a win-win.
Talk to a customer state expert now!