Our Risk-Free, 3 weeks Agile Marketing Methodology

We suggest you start with a low hanging fruit. Let’s find a specific moment of truth in the customer lifecycle and make sure we capture all of its value. Here are some popular examples:

- Calendar activities (Back to school, Valentine’s Day, etc.)
- Holidays and public holidays
- Seasonal
- Event (sport, art, trade shows etc.)
- Product launch
- Up-sell
- Cross-sell
- Renewal
- Reactivation of inactive customers
- Registration
- Active customer survey
- Loyalty program enrollment

The Whatsnexx Designer helps lay out the campaign process. At this step, we help you define customer states as well as marketing events and actions.

Whatsnexx helps connect the campaign process or workflow with all necessary applications, including your website or microsite, email marketing solution, ecommerce platform, CRM/ERP, contact center, mobile app, social media, etc.

Now that you know exactly how the campaign will be played out, you’re ready to prepare the content. For this step, keep in mind that our team can help or that we can also work hand-in-hand with your agency.

At this step, standard tests are performed to make sure the scenario will meet your expectations and all components are ready to go. The Whatsnexx platform includes the necessary tools to ensure ongoing monitoring of your campaign during the execution.

Very quickly, you’ll be learning about your campaign’s performance. What’s working well? What’s not? Whatsnexx makes it easy to modify the process or review content while the campaign is in flight.

This is a very important and exciting step of the Whatsnexx agile methodology. Every campaign that yields results brings underlying opportunities that should immediately be seized. Due to lack of tools, time or budget, this is where most marketers fall short. For example:

-A Reactivation campaign for customers who haven’t bought for over a year becomes an ongoing and fully automated program that reactivates clients who stop buying after just a few weeks or months.

-A Christmas campaign automatically brings participants to your Boxing Day Promotion.

-A contest automatically leads participants to ongoing product offerings through customer lifecycle management.

Repeat the Nexxstep iteration cycle and multiply successes

Multiply iteration cycles, multiply successes

It’s proven that greater success lies in the marketer’s ability to repeat short iterative cycles and adapt at a momentous pace, therefore moving away from disconnected campaigns or large and complex projects makes complete sense. It’s what we call Agile Marketing and it’s an exciting triple threat: profitable, efficient and effective! The fact that it’s simple and produces so much short-term value just might change your outlook on the future of marketing.

Think of our Agile Marketing methodology like using Lego™ blocks, building up from simple marketing activities to advanced and sophisticated programs that manage the entire customer lifecycle. The possibilities are endless, limited only by your imagination. The main reason why it is so efficient is that it focuses on short-term results, but also encompasses long-term strategies and business objectives.