True cross-channel marketing

Our solution clearly addresses many of the concerns raised by relationship marketing experts, and confirmed by various marketing automation studies by such firms as Forrester Research, Gartner Group, Winterberry Group, Marketing Sherpa and many others. One of the issues identified is the difficulty that I.T. and marketing often have working together effectively and efficiently.

Whatsnexx took this into consideration when we developed our product. Whereas many solution providers have a marketing automation tool that helps avoid IT involvement in the implementation of the solution, Whatsnexx takes a more collaborative approach that minimizes business risk leading to successful project implementation.

First, marketers plan their program in Whatsnexx, and then they configure Whatsnexx to execute the program. This requires no IT involvement and can be done by a marketing analyst. Next the specifications are extracted from Whatsnexx and sent to the IT team for the development of any connector required for execution.

From a technical viewpoint, here’s how Whatsnexx can help you meet your company’s objectives: